2025
Groove GTM
Groove GTM is a go-to-market consulting firm dedicated to helping startups refine their sales, marketing, and customer strategies for measurable success. With a focus on empowering female founders and growth-stage entrepreneurs, Groove GTM provides a structured yet flexible approach to scaling businesses in competitive markets.
Brand Systems
Art Direction
Logo Design
Branding & Identity
Web Design
Client / Groove GTM
I designed the identity from concept through delivery: a full logo suite, a color and type system, and a style guide that set the rules for how it all holds together. From there I designed and implemented the HubSpot landing page, carrying the brand from first impression to lead capture. The tone had to walk a line, groovy without going retro, confident without going cold. What holds it together is a system that stays assertive and warm at once, wherever the brand shows up.
