A creative director and brand designer who builds brands, products, and websites that
work together.
I've spent my career building all three, and what I care about most is keeping them connected. A brand shouldn't fall apart the moment it moves from a campaign to a website to a product. I build the identity and the system that holds it together everywhere a customer meets it.
At At Spiffy, a tech-enabled car care company, I helped take the company from $1M to $70M ARR and from 4 to 36 markets, leading brand and creative across six verticals: B2C, B2B, SaaS/software, odor-elimination, tire-care, and connected automotive devices. I built Spiffy's brand and visual identity system and worked with the development team to redesign the consumer app's UI to match it, so one brand held together from the marketing to the product itself.
I direct and design brands end to end, from the first idea through the marketing and into the product. That is the work I do best. It comes down to judgment, knowing when to follow the rules and when to break them on purpose, which is the difference between a brand that feels considered and one that feels generic. It is the part a template or a tool can't replicate.
Today I'm the Creative Marketing Director at RW3 CultureWizard, building out and evolving the brand into a fuller system and a stronger client experience, and building the workflows that let the whole company produce on-brand work at speed.
I build brands that stay recognizable everywhere they show up, and that is exactly the kind of work I'm proud to put my name on.
Recent Experience
Creative Director & Designer
2024 - 2026
Spiffy On-Demand Car Care
Develop and articulate brand visual strategy across multiple platforms while leading team of 3 designers at this on-demand car care company. Understand market trends, consumer preferences, and company’s overall objectives. Guide, mentor, inspire, and provide feedback to creative team. Direct new product concepts, designs, and prototypes with productive brainstorming sessions and oversight of complete project lifecycle. Ensure consistency, quality, and integrity of brand's visual identity. Iterate on designs based on feedback from stakeholders, market research, and usability testing. Steadily promoted throughout tenure. Craft and manage creative briefs, set project milestones, monitor schedules, and oversee deliverables.
Creative Design Manager & Designer
2022 - 2024
Spiffy On-Demand Car Care
Directed team creating sketches, renderings, and digital designs for new products or improvements to existing ones. Contributed to selection of materials, production methods, and finishes that aligned with design specifications and manufacturing capabilities. Prepared detailed design documentation, including specifications, drawings, and instructions for production. Stayed informed about relevant design trends, materials, and technologies to innovate and improve designs.
Senior Graphic Designer & Website Manager
2020 - 2022
Spiffy On-Demand Car Care
Brought company’s visual identity to life through logos, color schemes, typography, and overall brand aesthetics. Crafted visually compelling graphics, illustrations, and layouts for marketing materials, packaging, websites, and product documentation. Designed packaging to enhance customer engagement with physical products and online platforms. Constructed and produced marketing materials such as brochures, flyers, advertisements, packaging, and digital assets (marketing campaigns, websites, banners, social media graphics, email templates). Crafted user interfaces (UI) and user experience (UX) designs for company websites, e-commerce platforms, and digital applications.
Graphic Designer & Website Manager
2018 - 2020
Spiffy On-Demand Car Care
Maintained cohesive visual identity across various digital and print platforms while ensuring effective operation and optimization of company website. Built, updated, and maintained marketing website on HubSpot, utilizing HTML/CSS. Updated website content, including text, images, videos, and downloadable resources. Implemented basic SEO techniques to improve website visibility and search engine rankings.