For Easy Tread, the objective was to create a dynamic visual identity and execute a compelling product announcement. As the lead designer, I spearheaded the development of the logo, a versatile color palette, and a suite of customizable brand assets, including digital tools, website interfaces, and product photography. My comprehensive approach ensured consistency and alignment with the rapid advancements in automotive diagnostic technology, facilitating a seamless and impactful product launch.

I took on the dual role of Art Director for the Easy Tread teaser campaign, designing a modern logo and coordinate and create the creative for the campaign. The campaign aimed to spark interest and build anticipation, highlighting Easy Tread’s ability to streamline tire inspections—a significant advancement for automotive technicians and shops. Through a targeted media and investor-focused press release campaign, we effectively communicated Easy Tread's innovative solutions, enhancing the brand's visibility and appeal.

The result was a well-received launch that captured the attention of media, investors, and industry professionals, setting the stage for Easy Tread’s successful market entry and positioning it as a leader in tire diagnostics technology.